Diversity: MKTG 411

Multi-National Marketing:
An examination of the operational and cross-cultural aspects of international marketing. We covered topics such as the nature of competition, developmental marketing structures & channels, price & credit policies, promotional methods, trade barriers, and international arrangements.

In this course, I learned valuable insight into the strategies that are necessary for successfully entering foreign markets, adapting marketing mixes to meet local demands, and managing the nuances of consumer behavior across different cultures.

The course was taught with a collection of readings that covered industries such as health & beauty to food & beverage. I gained an array of knowledge about how companies as big as Walmart face adversities entering foreign markets due to social and cultural differences. The course was extremely beneficial in emphasizing how differently consumers purchase based on needs and wants.

Within marketing we learn a lot about how the key to success if effectively finding and reaching out to your best customer profile and how they will not be easily discoverable at all times. Multi-national marketing was a great course that dove into the importance of customer segmentation and positioning strategys getting applied correctly.